You may have read our emails last August and September about our Mastery Workshop for Professionals. We were thrilled to have more people than we expected for our inaugural workshop. Our participants worked hard for two days and many of them signed on for extra support through implementation coaching and teleconferences.

Here are the four things we are addressing in this letter:

1. Testimonials
2. What You Get
3. Please tell us your preferences (a survey)
4. A workshop overview

Here's What Participants Said About Our Last Workshop:

	“This seminar is fabulous! It is a mixture of practical 'how-to' advice combined with all-important qualitative, motivational advice.” Marjory Robertson, Corporate Lawyer
	“I had high expectations coming into the workshop, but Steve and his crew exceeded them across the board.” Ed Smith, Practical Legal Solutions
	“Steve also understands that it's not just about 'showing me the money' — it's about making values-based connections to current clients, past clients, and soon-to-be clients.” John Viktorin, Amoeba Consulting

More feedback about the September Mastery workshop is at http://walmsleyandco.com/workshops/testimonials.html

What Do You Get?

1. A two day workshop packed with tools and approaches that will help you show your best to clients and prospects, and help you step up to the next level of success.  After our inaugural workshop, one participant was able to better realize a desire to develop a second target market. We adapted three simple tools and in 6 weeks he closed a piece of business in this new target that was 40 times larger than his typical sale... for increased sales.
   
   
2. Five tools that you can implement the next working day that help you gain new and deeper insight into clients' businesses, demonstrating immediate value to prospective and current clients... for more insight, deeper opportunity, faster and larger sales volume.
   
   
3. An integrated approach to how you visualize and execute your business, both “local” (your current natural market) and “global” (how you can better broaden your visibility and value so clients will come to you); personalizing your market building tools (publishing, website, advertising, etc.) One participant realized that just because it's called the “world-wide web” she could really leverage her website and email marketing to dramatically expand her market place within 45 minutes drive... prospects come to you; increased revenue flow.
   
   
4. Personal support and coaching to customize our approaches to your business: we include 2 hours of personal consultation and coaching before and after the workshop to ensure we deliver to your specific needs, plus three Step-Up Teleconferences to enhance individual and group success, and support... sustainable implementation.
   
   
5. A ready-made network of professionals in complementary disciplines — in the first three weeks following our last workshop, 40% of the participants did business with each other, and 60% are... working with each other on shared prospects and clients.
   
   
6. Tools and approaches: a system that turns your practice into an integrated business, recognizing you as the key business asset, and make your voice and presence more available with more clients, at more times... delivering more value in more situations.

To see the agenda from the September workshop, go to: September Mastery Workshop Agenda.  We are working with a senior instructional designer to focus the agenda on the two types of audiences — seminar overview and hands-on workshop.  The agendas for these will be available for our next letter in mid-February.

Please Tell Us Your Preferences As To Scheduling

Many of you said you wanted to attend the next workshop. There was a split preference among entrepreneurs as to timing  —  weekends, weekdays, a combination?

Do you prefer an overview program?  Do you prefer a hands-on workshop with a smaller group of seasoned professionals?

Please indicate your preference by taking a minute to complete our simple online survey using this link Mastery Series Preferences Survey

Tell Me What This Mastery System Covers...

The professional at the heart of any practice needs three things: drive, passion and compassion. You must consistently deploy yourself in five ways:

1. A specialist in your field
   
   
2. Deliver exceptional client service
   
   
3. Execute and manage yourself and the delivery of work in a way that says “professional”, “businesslike”, “a valued advisor”
   
   
4. Build broad market awareness of your strengths
   
   
5. “Beyond Networking”  — How to promote yourself and your business beyond traditional networking techniques
   
   

Our programs help you address these five key areas.  Then we'll help you weave them together in their entirety.

We cover a lot of ground. Some of it can be categorized as “strategic selling” or “consultative selling” or “interpersonal effectiveness”. But the whole is really larger than the parts.

Are we delivering business philosophies and principles? Are we helping you build on currently successful skills and behaviors? Are the approaches sales strategies/tactics or are they business growth disciplines? How can a workshop go all the way from operations and infrastructure to strategic marketing, success networking, and Internet marketing?

Our clients say it best: the Big Aha was “The system is the signature!” with many tools and rich, practical approaches.

This program can be implemented because we work with people like you —  motivated clients. We provide you with depth of implementation support. After this workshop you will have a simple, integrated system of a few key principles that help you:

• Understand why sales approaches not specific to professionals have never “felt right”
• How you can bring your enthusiasm and specialty to your clients
• How you can get and keep your clients enthusiastic about working with you
• How you can balance when to sell and promote with when to be selfless
• How to promote to new prospects outside of the reach of your natural network
• How to set expectations — in a first meeting, on a prospecting telephone call, on your website, in your publishing and speaking
• How you can be more financially successful!

We are excited about having you at our workshops, and working with you personally to prepare ourselves, and you to get the most out of it. Additionally, we are excited to have such a dynamic and experienced group of pros, across many disciplines, come together to refine and learn. 

Please forward this note to others you think would value it.

Sincerely,

Steve Walmsley, Founder

Walmsley & Co., Inc.

steve@walmsleyandco.com

1-800-688-0892

416-778-5614